NORM SIEGEL: PHOTO REALISM, TROMPE L’OEIL
AND OTHER VISUAL DECEPTIONS
A graduate of the Cooper Union in the days when abstract expressionism was pushed hard
I felt like the left-handed boy being forced to write right-handed. Though my photorealistic and figurative style was tolerated at Cooper I was not a happy camper; so naturally I went over to the dark side: advertising.
In 1989 tired of the political intrigues of agencies I had the good fortune of partnering up with Steve Lance. We went into business together on a handshake.
Among our successes are the launch and promotion of the Discovery Channel, its programming,
its many channels and enterprises such as the Global Education Fund and Young Scientists Challenge.
While advertising, graphic design and marketing are still my “day job”, I paint when not art directing. Specializing in trompe l’oeil subjects, photo realistic portraits of people’s pets and portraits of the pet’s people as well as people without pets..
There are aviation themed samples throughout my portfolio. As a member of the
Air Force Art Program headquartered in the Pentagon, many of my paintings are there and part of several air and space museums across the country.
Presently I am exploring interactive 3-D anaglyph painting. You need the red/ blue 3-D glasses to see them. I have also created a new genre of “Coffee Table Book Paintings”. Famous rare book editions; or commission your favorite book or books to display on a coffee table. Or if you prefer,
on your wall. Realistically rendered so that your guests will be tempted to turn the painted pages.